I think sometimes people are put off at first because they are just not used to dealing with a company that is so telling the truth when their CEO says “we don’t ever want anybody to be hurt by us”. He means that all our products are safe but just as important to him and all of their marketing associates and employees is for nobody to be hurt by doing business with them. 60 day money back guarantee on EVERYTHING including membership fee. No Hype, they only want the truth which is very compelling. They are the eopitome of promising something and delivering more. More latter….